Shampoo · Virtue

Virtue Smooth Shampoo - 240ml

£40.00 at Boots
4.5 / 5
★★★★★★★★★★
604 reviews across 1 retailer
85% rate it 4 or 5 stars
5★
460
4★
52
3★
58
2★
18
1★
16
Boots4.53★★★★★★★★★★604 reviews (395 with text)

Summary. Reviewers are very positive: 85% give it 4 or 5 stars and 6% give it 1 or 2.

+Positives

  • Softness. Hair is described as softer and smoother afterwards. 145 reviews
  • Frizz and curls. Helps tame frizz and define curls. 78 reviews
  • Scent. Reviewers often single out how it smells. 48 reviews
  • Lather. Foams up readily, so each wash needs only a little product. 41 reviews
  • Clean feel. Leaves hair and scalp feeling properly clean. 39 reviews

−Negatives

  • Can be drying. Some find it leaves hair dry, rough or stripped. 13 reviews
  • Residue. Some say it leaves hair greasy, heavy or coated. 6 reviews
Last 12 months: 4.5 from 111 reviews, in line with the all-time score.
Product-specific reviews only: 17 reviews that also appear on other products were left out, so every review here is about this product.

Reviews from 5 Jan 2022 to 16 Aug 2026. 209 are star ratings without text.