Shampoo · Virtue

Virtue Full Shampoo - 240ml

£40.00 at Boots
4.5 / 5
★★★★★★★★★★
1,186 reviews across 1 retailer
84% rate it 4 or 5 stars
5★
892
4★
99
3★
121
2★
42
1★
32
Boots4.50★★★★★★★★★★1,186 reviews (819 with text)

Summary. Reviewers are mostly positive: 84% give it 4 or 5 stars and 6% give it 1 or 2.

+Positives

  • Volume. Hair looks fuller, with more body. 218 reviews
  • Scent. Reviewers often single out how it smells. 114 reviews
  • Softness. Hair is described as softer and smoother afterwards. 108 reviews
  • Clean feel. Leaves hair and scalp feeling properly clean. 93 reviews
  • Shine. Many notice extra shine. 71 reviews

−Negatives

  • Can be drying. Some find it leaves hair dry, rough or stripped. 37 reviews
  • Residue. Some say it leaves hair greasy, heavy or coated. 24 reviews
Last 12 months: 4.4 from 193 reviews, in line with the all-time score.
Product-specific reviews only: 20 reviews that also appear on other products were left out, so every review here is about this product.

Reviews from 8 Dec 2021 to 25 Aug 2026. 367 are star ratings without text.