Shampoo · Virtue

Virtue Flourish Shampoo for Thinning Hair 240ml

£42.00 at Boots
4.3 / 5
★★★★★★★★★★
1,350 reviews across 1 retailer
79% rate it 4 or 5 stars
5★
908
4★
156
3★
149
2★
65
1★
72
Boots4.31★★★★★★★★★★1,350 reviews (972 with text)

Summary. Reviewers are mostly positive: 79% give it 4 or 5 stars and 10% give it 1 or 2.

+Positives

  • Volume. Hair looks fuller, with more body. 177 reviews
  • Scent. Reviewers often single out how it smells. 119 reviews
  • Growth. Some longer-term users feel their hair is growing better. 84 reviews
  • Softness. Hair is described as softer and smoother afterwards. 79 reviews
  • Clean feel. Leaves hair and scalp feeling properly clean. 59 reviews

−Negatives

  • Can be drying. Some find it leaves hair dry, rough or stripped. 60 reviews
  • Shedding. Some reviewers link it to more shedding or hair fall. 47 reviews
  • Scalp irritation. A minority report itching, burning or redness. 17 reviews
  • Little effect. Some saw no real difference from what they used before. 16 reviews
Last 12 months: 4.4 from 394 reviews, in line with the all-time score.
Product-specific reviews only: 2 reviews that also appear on other products were left out, so every review here is about this product.

Reviews from 30 Nov 2021 to 28 Aug 2026. 378 are star ratings without text.