Shampoo · L'Oreal

L'Oreal Paris Elvive Purple Shampoo: Anti-Brassiness for Blonde, Highlighted & Grey Hair, 200ml

£6.99 at Boots
3.3 / 5
★★★★★★★★★★
70 reviews across 1 retailer
59% rate it 4 or 5 stars
5★
34
4★
7
3★
1
2★
2
1★
26
Boots3.30★★★★★★★★★★70 reviews

Summary. Opinion is mixed: 59% give it 4 or 5 stars and 40% give it 1 or 2.

+Positives

  • Tone and colour. Keeps blonde, grey or dyed hair looking bright and even. 26 reviews
  • Value. Seen as good value for money. 8 reviews
  • Scent. Reviewers often single out how it smells. 7 reviews
  • Softness. Hair is described as softer and smoother afterwards. 7 reviews

−Negatives

  • Colour problems. Some saw an unwanted tint or no toning effect. 7 reviews
  • Can be drying. Some find it leaves hair dry, rough or stripped. 6 reviews
Product-specific reviews only: 88 reviews that also appear on other products were left out, so every review here is about this product.

Reviews from 8 Feb 2019 to 30 Jun 2026.