Shampoo · Amika

Amika Normcore Signature Shampoo 275ml

£24.00 at Boots
4.5 / 5
★★★★★★★★★★
28 reviews across 1 retailer
82% rate it 4 or 5 stars
5★
18
4★
5
3★
5
2★
0
1★
0
Boots4.46★★★★★★★★★★28 reviews

Summary. Reviewers are mostly positive: 82% give it 4 or 5 stars.

+Positives

  • Scent. Reviewers often single out how it smells. 21 reviews
  • Clean feel. Leaves hair and scalp feeling properly clean. 13 reviews
  • Softness. Hair is described as softer and smoother afterwards. 10 reviews
  • Moisture. Dry hair feels more hydrated and nourished. 9 reviews
  • Value. Seen as good value for money. 8 reviews

−Negatives

No complaint came up often enough to report.

Last 12 months: 4.5 from 28 reviews, in line with the all-time score.

Reviews from 13 Sep 2025 to 28 Oct 2025.