Best for

Best for fine and flat hair

Ranked by how reviewers who mention fine or flat hair rate each product, weighted so a handful of glowing reviews can’t win on their own. 15 products had at least 10 such reviews.

  1. 1
    L'Oreal Elvive Collagen Lifter Shampoo 250ml

    14 reviewers who mention fine or flat hair rate it 4.9 on average, and 100% give it 4 or 5 stars.

    Overall 4.5 from 301 reviews
  2. 2
    Charles Worthington Volume and Bounce Shampoo 250ml

    31 reviewers who mention fine or flat hair rate it 4.8 on average, and 100% give it 4 or 5 stars.

    Overall 4.7 from 148 reviews
  3. 3
    Virtue Full Conditioner - 200ml

    94 reviewers who mention fine or flat hair rate it 4.7 on average, and 90% give it 4 or 5 stars.

    Overall 4.4 from 982 reviews
  4. 4
    Noughty Pumped Up Shampoo - 250ml | Multi

    56 reviewers who mention fine or flat hair rate it 4.7 on average, and 95% give it 4 or 5 stars.

    Overall 4.8 from 335 reviews
  5. 5
    Kérastase Densifique Femme Thickening & Volumising Shampoo, For Fine Hair With Hyaluronic Acid, Bain Densité, 250ml

    144 reviewers who mention fine or flat hair rate it 4.6 on average, and 90% give it 4 or 5 stars.

    Overall 4.6 from 1,698 reviews